The components of a successful experiential beer tour
Taking a walking tour is one of the best ways to get to know a city without the trappings of more touristy activities. You’re introduced to the region and its context by one of its very own, if even simply for social reasons.
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Alcohol retailers plan to stock more craft beer in 2022
Alcohol e-commerce and on-demand delivery platform Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of over 500 alcohol retailers during November 2021, and it looks like craft beer is poised to reclaim shelf space from hard seltzer in 2022.
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Fermenting brewers’ spent yeast into protein: ‘It’s the tastiest vegan protein in the world’
German start-up Saccha claims its alternative protein has the functionality of egg, but without the chicken.
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Alcohol eCommerce set to grow 66% across 2020-2025: ‘Ecommerce has clearly become engrained for many consumers’
Total beverage alcohol eCommerce sales across key global markets are expected to grow by 66% over five years, reaching more than $42bn, according to new data from IWSR Drinks Market Analysis.
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Best cities in the US for craft beers and brews
“Craft beer” is just that – it’s a “craft.” And creating craft beer is like any other form of art, mixed with science. Certain cities in the U.S. just seem to have a bit of extra creativity when it comes to brewing fantastic beers (maybe creativity, science, and beer drinking go hand in hand?). From Southern California to Central New York and everywhere imaginable in-between, here’s a line-up of some of America’s Best Brewtowns to plan a happy (and hoppy) vacation getaway.
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‘Back to normal’: Local brands trending in the Indian alcohol sector but mid-range drinks feeling the squeeze
Locally-produced wines, beers and spirits are currently on the up-and-up in India’s alcohol industry, with millennial consumers, in particular, preferring these over international brands – but drinks not in the premium or low price categories continue to face a slump that is not expected to pick up any time soon.
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Forgotten fermentation: Uncovering Mexico’s traditional beverages
Could Mexico’s traditional fermented beverages offer inspiration for healthy beverages today? Researchers are calling for the recovery and conservation of ancient fermented drinks, which could offer an ‘outstanding reservoir’ of genetic resources such as plants, yeast and bacteria.
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Trendspotting: Beverages set to turn to ‘big and bold’ flavors in 2022
Subtle, nuanced flavors have taken center stage in recent years: but this is set to change in 2022 with a shift to bigger and bolder profiles, according to beverage development company Flavorman.
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Heineken launches Heineken 0.0 on draught: ‘This brings no and low alcohol beer from the periphery into the mainstream’
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
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Alcohol-free gains traction on social media
Social media discussion around alcohol-free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.
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Craft beer in China: Brewery-backed app wants to mirror US category growth trajectory
A brewery-backed online platform providing information, ratings and reviews on craft beer in China is on a mission to grow the category, which currently accounts for just 1.5% of brews sold in the country.
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Statistics and facts about the craft beer industry in the US
India Pale Ales, Session beers, Imperial Ports, Stouts, Sours and Lagers – the variety in craft beer styles can go on forever. Despite the craft beer industry being severely impacted by the covid-19 pandemic, craft beer is still proving itself to be a growth sector in the beer brewing industry as a whole.
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5 improvements to your bar’s website to attract more customers
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
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8 ideas for marketing your craft brewery
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.
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