Daily News, Events and Opportunities in the Business of Beer
The Beer Post works across international markets, representing approximately...
breweries, brewpubs and beer producers in the USA, UK, Canada, Australia, New Zealand and more.
News, Articles and Press Releases
How to Set Up a Winning Brewery Social Media Strategy in 2027
How people discover new brands has changed dramatically in recent years. According to an NP Digital post-purchase survey of customers across 85 businesses, social media led brand discovery at 29%. The figure highlights the lasting power of visual and short-form content to introduce products before potential customers even type a search query.
What Is Direct Email Marketing? A B2B Blueprint for Brewery Suppliers
“Email marketing” and “direct email marketing” often get used interchangeably, but they’re not quite the same thing. Knowing the difference can genuinely change how a supply chain company approaches brewery buyers.