Anderson Valley Brewing has recently unveiled its new logo and branding for its beers. View the updates to their look that feel fresh with a hint of the familiar too.
Read their press release below:
“Unveiling our new logo and brand
What’s good in the (old) bottle is better in the (new) can
A note from Katee McGee, Creative Director, Anderson Valley Brewing Company:
We knew from the very beginning, when the family purchased the brewery, that one of our first major projects was going to be redesigning the packaging and branding. We’re excited to share with you the fruits of that labour.
It’s also important that you know how deeply we’ve come to appreciate the long-standing connections that so many beer drinkers have to this brewery and this region. Throughout this process, we made sure to prioritize its history and spirit at every step.
The process itself has taken over a year and an enormous amount of our energy because we felt an obligation to do it right.
We owe it to this brand and all the work put in by the people who came before us to make sure that we were making a thoughtful and respectful update, and we think we have done just that.
Making great beer is really the hardest part and the team here has been nailing that for literally decades. Our new look is a recognition and celebration of those efforts.
Over the next several months, you’ll see the updated packaging on your local shelves. When you do, we hope you recognize it immediately as Anderson Valley Brewing Company beer, it’ll certainly taste that way.
-Katee“
Anderson Valley Brewing Company (AVBC) has been a pioneer within the craft beer industry for over 30 years, and they recently unveiled their brand-new logo and theme for their products. The new branding and packaging will land on store shelves this summer. The new visual identity was created in partnership with world-renowned branding agency Stranger & Stranger. The new branding captures the history of the brewery whilst simultaneously providing a 2021 update that refines its artwork.
The new packaging which prominently features “Barkley the Beer” (his name since the 80s) and full-wrap, 100% endlessly recyclable cardboard cartons and aluminium cans will roll out beginning with the brand new Gose Variety 12-pack, which will hit the shelves on Memorial Day weekend.
About Anderson Valley Brewing Company
Anderson Valley Brewing Company has been sustainably handcrafting authentic ales and lagers for over 33 years, and with balance and complexity. The company was founded in the lower level of Boonville, California’s Buckhorn Saloon in 1987 and has since grown to become widely recognised as one of the true pioneers of the craft beer industry in the United States. From their offerings such as their flagship product, Boont Amber Ale to seasonal instalments demonstrating their innovation including the Blood Orange Gose, every beer crafted by the Anderson Valley Brewing Company is brewed with an unwavering purpose and commitment to producing world-class products. Anderson Valley Brewing Company is available for purchase in 39 states across the country and has its character-full Taproom in Boonville, California. For more information on their fantastic history, their products and to stay up to date with their goings-on at the brewery, head on over to avbc.com.
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