‘Back to normal’: Local brands trending in the Indian alcohol sector but mid-range drinks feeling the squeeze

Locally-produced wines, beers and spirits are currently on the up-and-up in India’s alcohol industry, with millennial consumers, in particular, preferring these over international brands – but drinks not in the premium or low price categories continue to face a slump that is not expected to pick up any time soon.

Read the full story here.

For more daily news, events and opportunities in the business of beer, subscribe to The Beer Post today.

Spread the word