Organisation: Concealed Wines / Systembolaget
Location: Sweden (Open to UK & Irish Breweries)
Required Availability: 150,000 Litres
Retail Distribution: 450 Stores
Submission Deadline: 2 November 2026
Opportunity Status: Tender Open
Opportunity Type: Beer Exports, Retail Supply & International Distribution
Opportunity Overview
Swedish drinks importer Concealed Wines is inviting breweries from the United Kingdom and Ireland to submit Hazy IPA beers for a major retail supply tender.
The tender seeks an unfiltered, hop-aromatic Hazy IPA with an alcohol content between 3.6% and 4.5% ABV, packaged in 330ml, 440ml or 500ml cans.
The successful product is intended for distribution across 450 Systembolaget stores, Sweden’s national alcohol retail network, with a required availability of 150,000 litres.
The opportunity offers a potential permanent retail listing lasting at least nine months, with the product launch scheduled for 1 June 2027.
Potential Business Opportunities
The tender could create opportunities for British and Irish breweries looking to:
- Export Hazy IPA to Sweden
- Secure listings across 450 Swedish retail stores
- Supply a substantial international beer contract
- Expand packaged beer sales into European markets
- Develop relationships with international drinks importers
- Increase production and wholesale sales
- Establish a stronger presence in Scandinavian beer markets
How to Get Involved
Breweries interested in this opportunity can submit their products through Concealed Wines, which manages the tender application process.
The beer must meet the published requirements, including:
- Beer Style: Hazy IPA
- Alcohol Content: 3.6% to 4.5% ABV
- Packaging: 330ml, 440ml or 500ml cans
- Required Availability: 150,000 litres
- Country of Origin: United Kingdom or Ireland
- Tender Reference: 692-50
The beer must be unfiltered, aromatic and flavourful, with a balanced bitterness. The front label must include the word “Hazy” or “Haze” alongside the beer style.
Written offers must be submitted by 2 November 2026, with samples required at Concealed Wines’ Stockholm office by 26 November 2026.
There is no fee to submit a tender application, although breweries are responsible for providing product samples.
Interested breweries should register through Concealed Wines to access the complete tender specifications and submission requirements.
View Official Hazy IPA Tender & Apply
Explore Current International Beer Tenders
Opportunity Status: Tender accepting written offers until 2 November 2026. Product selection is subject to approval.