Organisation: Concealed Wines / Systembolaget
Location: Sweden (Open to Bavarian Breweries)
Required Availability: 36,000 Bottles (First Listing)
Submission Deadline: 8 December 2026
Opportunity Status: Tender Open
Opportunity Type: Beer Exports, Retail Supply & International Distribution
Opportunity Overview
Swedish drinks importer Concealed Wines is inviting breweries from Bavaria, Germany, to submit traditional Kellerbier, Landbier or Zwickelbier lagers for a retail supply tender.
The tender seeks a light to golden-yellow, unfiltered and flavourful lager with an alcohol content of no more than 5.5% ABV, packaged in 500ml bottles.
The procurement includes two potential retail listings through Sweden’s Systembolaget network, requiring availability of 36,000 bottles for the first listing and 18,000 bottles for the second.
Successful products are scheduled for release in July 2027, providing an opportunity for Bavarian breweries to introduce their beers to Swedish consumers.
Potential Business Opportunities
The tender could create opportunities for Bavarian breweries looking to:
- Export traditional Kellerbier or Zwickelbier to Sweden
- Secure listings through Systembolaget
- Supply up to 36,000 bottles for the larger retail listing
- Expand bottled beer exports into Scandinavian markets
- Develop relationships with Swedish drinks importers
- Increase international wholesale sales
- Introduce traditional Bavarian beer styles to new customers
How to Get Involved
Breweries interested in this opportunity can submit their products through Concealed Wines.
The beer must meet the published requirements, including:
- Beer Style: Kellerbier, Landbier or Zwickelbier
- Alcohol Content: Maximum 5.5% ABV
- Packaging: 500ml bottles
- Required Availability: 36,000 bottles for the first listing, 18,000 for the second
- Country of Origin: Bavaria, Germany
- Tender Reference: 794-50
The beer must be brewed at a brewery located in Bavaria. Contract-brewed products are not eligible.
Written offers through Concealed Wines must be submitted by 8 December 2026, with samples required at the company’s Stockholm office by 30 December 2026.
Tender samples must use the final packaging format and intended label design.
There is no fee to submit an offer. Interested breweries can register through Concealed Wines to access the complete tender specifications, pricing requirements and application process.
View Official Bavarian Lager Tender & Apply
Explore Current International Beer Tenders
Opportunity Status: Tender accepting written offers through Concealed Wines until 8 December 2026. Product selection is subject to approval.