Organisation: Vinmonopolet / Selected Wine Partners
Location: Norway (Open to Hungarian Breweries)
Beer Style: Pale Lager
Submission Deadline: 19 November 2026
Opportunity Status: Tender Published, Importer Enquiries Available
Opportunity Type: Beer Exports, Retail Supply & International Distribution
Opportunity Overview
Norway’s national alcohol retailer, Vinmonopolet, is seeking pale lager from Hungarian breweries for its permanent retail assortment.
The tender calls for a clear pale lager with an alcohol content of no more than 5% ABV, packaged in 330ml aluminium cans.
The successful product must meet a maximum retail price of NOK 45 per can, with the new listing scheduled to launch in May 2027.
The opportunity provides Hungarian breweries with a potential route into Norway’s national beer retail market through an established drinks importer.
Potential Business Opportunities
The tender could create opportunities for Hungarian breweries looking to:
- Export pale lager to Norway
- Secure a retail listing with Vinmonopolet
- Expand canned beer sales into Scandinavia
- Develop relationships with Norwegian beer importers
- Increase international wholesale sales
- Introduce Hungarian beer brands to new consumers
- Establish long-term retail distribution opportunities
Tender Requirements
Breweries interested in the opportunity must meet the published specifications:
- Beer Style: Pale Lager
- Appearance: Clear, not cloudy
- Alcohol Content: Maximum 5% ABV
- Packaging: 330ml aluminium cans
- Maximum Retail Price: Below NOK 45
- Country of Origin: Hungary
- Tender Reference: 202705017
- Planned Retail Launch: May 2027
Only one product per brewery may be submitted. Where multiple offers are received from the same brewery, only the lowest-priced offer will be assessed.
Aluminium cans must comply with Norway’s refundable deposit system.
Breweries must also provide a statement confirming responsible recruitment and decent working conditions.
Products will be assessed on quality characteristics, including grain, malt and hop character.
How to Get Involved
Breweries interested in this opportunity can submit an enquiry through Norwegian drinks importer Selected Wine Partners.
Producers should provide details of their brewery, proposed beer, packaging specifications and pricing.
The published tender deadline is 19 November 2026. Breweries should contact the importer promptly to confirm sample requirements and any earlier internal submission deadlines.
View Official Tender Requirements
Enquire About Tender 202705017
View Vinmonopolet’s Tender Programme
Opportunity Status: Published beer tender with a defined product specification and submission deadline. Interested breweries can contact Selected Wine Partners to discuss participation.