Telling today’s craft beer drinkers the story of yesterday’s breweries
Beer history is a fragile thing. So much of it has been lost to time because objects, artifacts, and recipes lacked a caretaker at a crucial time. Closings can happen quickly, and beer history is simply swept aside or discarded. Fast forward to today. Craft brewers are increasingly using their platforms – including beer labels, draught chalkboards, or stories told by staff – to remind their customers of beer’s ties to the past. Many modern craft brewers have chosen to restore and preserve the stories – and beers – of the brewers who have come before them.
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The 50 best beers of 2021, according to brewers and beer geeks
To find the best new releases of the past year, we asked brewers, cicerones, writers, podcast hosts and other beer professionals to share their personal favorites. These are the 50 beers that debuted and dazzled in 2021.
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Beer DTC State of the Industry 2021
The current state of affairs for shipping beer direct to consumers (DTC) is not that great. Breweries in the United States can only ship to nine states plus the District of Columbia, which equates to only 17% of the U.S. population. For comparison, U.S. wineries can ship to 47 states and 97% of the U.S. population. Beer DTC is still in a state of infancy, but the good news for breweries is there’s a tremendous amount of untapped opportunity.
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The 21 best craft beer sales and marketing ideas in 2021
The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
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These seasonal craft beers will leave you fully in the holiday spirit
Regardless of which holidays you celebrate, you can probably agree that a well-made Christmas beer, wintry holiday ale, or spiced IPA are all something to get excited about…
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Texas’ Spoetzl Brewery donates $100,000 to support tornado relief efforts
The Spoetzl Brewery in Shiner, Texas, craft-brewer of the iconic Shiner Bock, announced a $100,000 contribution to the American Red Cross to support relief efforts in those areas most impacted by the deadly and destructive, late-season tornado outbreak across portions of the Southern U.S. and Ohio Valley on December 10th and 11th.
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The craft beer industry will modify and enjoy a revival before 2027
The modification and improvement in the taste of craft beer will foster healthy growth of the market, according to a new report. The global craft beer market size stood at US$89.25 billion in 2019 & is projected to reach US$190.66 billion by the end of 2027, at a CAGR of 10.4% in the forecast period, according to data from Fortune Business Insights.
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Deleted posts and locked accounts: small breweries grapple with unexplained Instagram woes
A host of small breweries have been finding themselves at the mercy of Instagram in particular since autumn, struggling against a rash of (hopefully) random technical woes, which in many cases have seen their posts taken down, and in some cases have seen beer industry businesses locked out of their accounts entirely. Many theories have since been proffered, but none fully explains why so many breweries continue to be affected.
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The 20 best Christmas beers, and the perfect occasion for each
Whether you’re celebrating with loved ones or trying to get yourself through a blue Christmas, you’ve probably got a reason to drink during the holidays. But it can’t always be eggnog or that fancy bottle of Scotch you’ve been saving for a special occasion. Sometimes – dare we say oftentimes – the situation calls for a beer.
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SweetWater Brewery acquires Green Flash Brewing and Alpine Beer Co
Both Alpine, known for its highly-rated Duet and Nelson brews, and Green Flash, the brewer of the iconic West Coast IPA, provide high-quality and highly-respected craft brew staples that seamlessly join SweetWater’s portfolio of flavorful and innovative craft brews and heady lifestyle, making this another perfect duet that will bring these brands to their highest potential.
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Beer professionals predict the trends that will shape 2022
The American brewing industry continues to roll with the punches brought on by the coronavirus pandemic. Supply chain issues are impacting everything from ingredients to packaging, and staffing remains a concern for some. But the beer business is plucky and has continued to innovate, create and inspire. The turning of the calendar into a new year means new challenges, but also new opportunities.
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Dust Bowl Brewing announces third taproom in Elk Grove, CA
After much anticipation, Dust Bowl Brewing Co. announces the opening of its third taproom located in Elk Grove, California. Marketed as the Old Town Tap House, Dust Bowl Brewing Co. will officially open its doors to eager craft beer fans on Saturday, December 18th at 11:00 AM. The new taproom is nestled in Elk Grove’s up-and-coming Old Town Historic District.
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Warning on ‘serious health risks’ of counterfeit Christmas booze
Shoppers have been warned of the ‘serious health risks’ associated with drinking counterfeit alcohol this festive season.
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Ecliptic Brewing releases 2022 beer lineup
Portland, Oregon’s Ecliptic Brewing is excited to announce its 2022 beer release calendar. It is a big year for the brewery, with the addition of a new All the Time Series beer, plus an entirely new series that celebrates their recently-opened location in Southeast Portland.
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No and low alcohol beer is here to stay
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
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Alternate Ending Beer Co. licenses Bored Ape Yacht NFT for limited release can
Alternate Ending Beer Co. released a beer can with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of Evan Hechtand Ross Cohen, co-founder of The Lifetime Value Company, who presented the idea to Alternate Ending Beer Co.‘s Scott Novick, and Alexis Castellano.
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The year in American craft beer – 2021
The Brewers Association just issued a seasonal communiqué which looks back at the year that will soon be in the rear-view mirror. And although things are rebounding the year had its share of challenges.
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Yakima Chief Hops breaks ground on second CO2 extract facility, installs CO2 recovery system, continues to catch our collective attention
The Yakima Chief Hops story continues to grow, and it’s been a fun one to watch. The grower-owned hop supplier is a global name today. You only have to see this just finished state-of-the-art cold storage warehouse in Belgium to be impressed by its progress, or maybe take a peek at its latest cutting-edge products from frozen fresh hops to water-soluble CBD distillate.
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Indeed looks back on 2021 & ahead to 2022
By investing in innovation and committing to expanding its presence in Milwaukee and Wisconsin, Minneapolis-headquartered Indeed Brewing Company grew its total production to 17.5K barrels sold in 2021, up more than 20% in 2020 and up 38% from 2019.
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Here’s how Dogfish Head picks the brands for its beer and beverage calendar
Dogfish Head Craft Brewery probably does not choose what brands of beverage alcohol it will sell for the year via the wet noodle method – especially since being purchased by Boston Beer Co., but this video is a fun way to hype the event. And Dogfish Head has much to hype – canned cocktails, distilled spirits and craft beer – including its notorious 120 Minute IPA, which clocks in between 15 to 20% ABV.
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