Here’s how Dogfish Head picks the brands for its beer and beverage calendar

Dogfish Head Craft Brewery probably does not choose what brands of beverage alcohol it will sell for the year via the wet noodle method – especially since being purchased by Boston Beer Co., but this video is a fun way to hype the event. And Dogfish Head has much to hype – canned cocktails, distilled spirits and craft beer – including its notorious 120 Minute IPA, which clocks in between 15 to 20% ABV.

Read the full story here.

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