This article explores how the craft beer movement, originally celebrated for its independence and creativity, has been co-opted by multinational corporations. Once a subversive alternative to mass-produced beers, many beloved craft breweries have been sold to global giants like Heineken and AB InBev, often misleading drinkers who still believe they are supporting small, independent producers.
Katie Mather highlights how this shift undermines the authenticity of the craft beer scene and how savvy consumers are starting to see through the marketing gimmicks. Independent breweries are now distancing themselves from the “craft” label, emphasizing genuine quality over corporate-driven branding.
Read the full article here.
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