Organisation: Liquor Control Board of Ontario (LCBO)
Location: Ontario, Canada
Buying Programme: 2026/27 Beer Product Calls
Submission Deadlines: September 2026 to March 2027 (Varies by Product)
Opportunity Status: Product Calls Published
Opportunity Type: Beer Supply, Retail Listings & Wholesale Distribution
Opportunity Overview
The Liquor Control Board of Ontario (LCBO) has published its 2026/27 product-buying requirements, including opportunities for breweries to submit beers for consideration in the Canadian retail market.
The buying programme covers beer, cider, wine, spirits and ready-to-drink products, with individual product calls outlining the styles, packaging, pricing and other requirements buyers are seeking.
The LCBO’s latest schedule includes submission opportunities running from September 2026 through March 2027.
Breweries and their agents can review the requirements and submit suitable products through the LCBO’s New Item Submission System (NISS).
Potential Business Opportunities
The buying programme could create opportunities for breweries looking to:
- Secure new beer listings in Ontario
- Expand distribution within the Canadian market
- Introduce new beer products to retail buyers
- Develop relationships with Canadian importers and agents
- Increase packaged beer sales
- Access additional retail and wholesale channels
- Build long-term commercial relationships with the LCBO
How to Get Involved
Breweries interested in supplying the LCBO should review the official 2026/27 product requirements and identify buying calls matching their beer range.
Applications must be submitted through the LCBO’s New Item Submission System.
Complete submissions require:
- An online product application
- A one-page marketing plan
- Details of proposed marketing expenditure
- Product specifications and relevant information
- An image of the product and packaging
Each product call has its own specifications and submission deadline. Breweries must confirm eligibility, country-of-origin requirements and the applicable deadline before applying.
New suppliers and agents can request access to NISS through the LCBO’s official supplier website.
View Official 2026/27 Beer Product Calls
Access LCBO Supplier Registration & Submissions
Opportunity Status: Beer product calls published for the 2026/27 buying programme. Individual submission deadlines and product requirements must be checked through the LCBO.