Company: Mitchells & Butlers
Location: United Kingdom
Commercial Reach: Approximately 600 Cask Beer Pubs
Opportunity Status: Brewery Registration Available
Opportunity Type: Cask Ale, Craft Keg & Pub Draught Listings
Opportunity Overview
Mitchells & Butlers operates a beer supply programme giving breweries the opportunity to secure draught listings across some of the UK’s best-known pub brands.
The programme covers approximately 600 pubs serving cask beer, including Nicholson’s, Castle Pubs, Ember Inns and Vintage Inns.
Craft keg listings are available through the Castle Pubs and Nicholson’s estates, covering 103 and 83 locations respectively.
The group operates two six-month seasonal beer rotations, allowing successful breweries to put their products on pub bars throughout the year.
The latest tender covered beer ranges running from March 2027 to March 2028. Submissions for that round have closed, but new breweries can register with The Beer Company ahead of future opportunities.
Potential Business Opportunities
The programme could create opportunities for breweries looking to:
- Secure cask ale listings across UK pubs
- Supply craft keg beers to Nicholson’s and Castle Pubs
- Expand regional and national draught distribution
- Introduce new beers to established pub customers
- Develop seasonal and exclusive beer ranges
- Increase wholesale sales through pub-group contracts
- Build long-term relationships with major hospitality operators
Beer Selection Requirements
Mitchells & Butlers considers a wide range of beer styles and alcohol strengths.
The group has highlighted particular interest in:
- Gluten-free beers
- New products reflecting consumer trends
- Exclusive beers and brewery collaborations
- Imported beers with authentic provenance
- Breweries with strong regional reputations
- Products supported by promotional and sales activity
Breweries must meet the group’s quality and accreditation requirements, including SALSA + Beer accreditation.
How to Get Involved
Mitchells & Butlers manages its craft beer tendering through The Beer Company.
New breweries can create a supplier account and register their business details through the official portal.
Breweries should review the supply instructions and await confirmation of the next tender window before submitting products for consideration.
The latest tender closed on 9 September 2026, and the next submission date has not yet been announced.
Register as a Brewery Supplier
View Mitchells & Butlers Beer Supply Programme
Opportunity Status: New brewery registration available. Future cask and craft keg tender dates are awaiting confirmation.