Organisation: Vinmonopolet / Selected Wine Partners
Location: Norway (Open to Belgian and Norwegian Breweries)
Beer Style: Saison & Farmhouse Ale
Submission Deadline: 19 November 2026
Opportunity Status: Tender Published, Importer Enquiries Available
Opportunity Type: Beer Supply, Retail Listings & International Distribution
Opportunity Overview
Norway’s national alcohol retailer, Vinmonopolet, is seeking Saison and farmhouse ales from breweries in Belgium and Norway for its permanent retail assortment.
The tender calls for a beer with an alcohol content of no more than 7% ABV, packaged in 330ml glass bottles or aluminium cans.
The successful product is expected to launch in May 2027, with a maximum retail price of NOK 60 per unit.
The buying programme allows eligible breweries to secure a retail listing in Norway and establish or expand their presence in the country’s beer market.
Potential Business Opportunities
The tender could create opportunities for Belgian and Norwegian breweries looking to:
- Secure beer listings with Vinmonopolet
- Expand sales into the Norwegian retail market
- Introduce traditional Saison and farmhouse ales to new customers
- Develop relationships with Norwegian drinks importers
- Increase packaged beer sales
- Establish long-term retail distribution arrangements
- Build international brand recognition
Tender Requirements
Breweries interested in the opportunity must meet the published specifications:
- Beer Style: Saison or Farmhouse Ale
- Alcohol Content: Maximum 7% ABV
- Packaging: 330ml glass bottle or aluminium can
- Retail Price: Below NOK 60
- Country of Origin: Belgium or Norway
- Tender Reference: 202705018
- Planned Retail Launch: May 2027
The word “Saison” must appear on the front of the packaging.
Only one product per brewery may be submitted. If more than one offer is made, only the lowest-priced offer will be assessed.
Beers supplied in aluminium cans must comply with Norway’s refundable deposit system.
Products will be assessed on quality characteristics including complexity and grain or malt character.
How to Get Involved
Breweries can enquire about this tender through Norwegian drinks importer Selected Wine Partners.
Interested producers should provide details of their brewery, beer specifications, packaging and pricing.
The published tender deadline is 19 November 2026, although breweries should contact the importer immediately to confirm its own submission arrangements and any earlier deadlines.
View Official Tender Requirements
Enquire About Tender 202705018
View Vinmonopolet’s Official Tender Programme
Opportunity Status: Published beer tender with a defined product requirement. Interested breweries can contact a Norwegian importer to confirm submission arrangements and eligibility.