Organisation: Concealed Wines / Systembolaget
Location: Sweden (Open to British and Polish Breweries)
Required Volume: Up to 36,000 Cans per Listing
Submission Deadline: 27 October 2026 (Concealed Wines)
Opportunity Status: Tender Open
Opportunity Type: Beer Exports, Retail Supply & International Distribution
Opportunity Overview
Swedish drinks importer Concealed Wines is inviting breweries from Great Britain and Poland to submit Session IPA or American Pale Ale beers for a retail supply tender.
The tender seeks an unfiltered, hop-aromatic and flavourful ale with an alcohol content between 3.6% and 4.8% ABV, packaged in 330ml, 440ml or 500ml cans.
The procurement includes three potential retail listings, with required availability ranging from 24,000 to 36,000 cans per listing.
Successful products will be sold through Sweden’s Systembolaget retail network, with launches scheduled for April 2027.
Potential Business Opportunities
The tender could create opportunities for British breweries looking to:
- Export Session IPA or American Pale Ale to Sweden
- Secure listings through Systembolaget
- Supply up to 36,000 cans for an individual retail listing
- Expand packaged beer sales into European markets
- Establish relationships with Swedish drinks importers
- Increase international wholesale sales
- Introduce independent craft beer brands to Scandinavian consumers
How to Get Involved
Breweries interested in this opportunity can submit their products through Concealed Wines.
The beer must meet the published requirements, including:
- Beer Style: Session IPA or American Pale Ale
- Alcohol Content: 3.6% to 4.8% ABV
- Packaging: 330ml, 440ml or 500ml cans
- Required Availability: 24,000 to 36,000 cans, depending on the listing
- Country of Origin: Great Britain or Poland
- Tender Reference: 740-17
The beer should be unfiltered, aromatic and flavourful, with balanced bitterness. The beer style must appear on the front label.
Written offers through Concealed Wines must be submitted by 27 October 2026, with samples required at its Stockholm office by 19 November 2026.
There is no fee to submit an offer. Breweries can register through Concealed Wines to review the full tender specifications, pricing requirements and application procedure.
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Opportunity Status: Written offers accepted through Concealed Wines until 27 October 2026. Product selection is subject to tender requirements and approval.