Organisation: Craft Beer Passport Australia
Location: Australia
Commercial Reach: Over 340 Brewery Venues in the 2026 Programme
Programme: 2027 Craft Beer Passport
Opportunity Status: Expressions of Interest Open
Opportunity Type: Brewery Partnerships, Taproom Promotion & Customer Acquisition
Opportunity Overview
Craft Beer Passport Australia is inviting independent breweries and craft beer venues to register their interest in participating in its 2027 national programme.
The initiative connects beer enthusiasts with breweries and taprooms through a series of regional craft beer passports featuring participating venues, brewery information and exclusive customer offers.
The 2026 programme featured more than 340 brewery venues across Australia, covering Queensland, New South Wales, Victoria, South Australia, Western Australia and Tasmania.
The organisation is now seeking additional brewery partners for its 2027 collection, providing an opportunity for breweries to promote their venues and attract new visitors.
Potential Business Opportunities
The programme could create opportunities for Australian breweries looking to:
- Attract new customers to their taprooms
- Increase direct beer sales
- Promote brewery tours and tasting experiences
- Introduce their beers to new customers
- Participate in regional brewery tourism
- Build awareness of independent beer brands
- Encourage repeat visits through promotional offers
- Develop relationships with other participating breweries
How to Get Involved
Craft Beer Passport Australia has opened an expression-of-interest process for breweries and craft beer venues interested in joining its 2027 programme.
Interested businesses can complete the official online application form and provide information about their brewery or venue.
Successful applicants may be included in the relevant regional passport, giving participating customers access to venue information and promotional offers.
Breweries should confirm participation conditions, promotional commitments and any applicable costs directly with the organiser.
Register Interest in the 2027 Craft Beer Passport
Explore Craft Beer Passport Australia
Opportunity Status: Expressions of interest available for the 2027 programme. Participation is subject to acceptance by the organiser.