Wait your turn — craft beer looks to inflation and competition for permission to raise prices

On July 13, the top story on The New York Times’ homepage wasn’t about the war in Ukraine, the January 6 Committee hearings, or President Biden’s diplomatic trip to the Middle East. It’s about inflation, which rose to 9.1% in June, its highest rate since 1981.

Craft beer prices haven’t risen as sharply as other goods—alcohol or otherwise. With breweries’ cost of goods and freight already high and continuing to increase, though, small breweries would love to raise prices. And their hesitancy to push retail prices in line with the rest of beer may not last. Historically, price increases generally begin with the biggest companies, before national craft brands and local breweries jump on board later.

Read the full story here.

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