Beer festivals are an integral part of American culture. They are themed festivals specifically organised for beer enthusiasts where a large number and variety of beers are available for purchase. These events can be based on themes or beer styles or even in a particular area in which breweries are located.
Last year in 2020, there were a total of nearly 9,000 breweries spread across the United States. The number of companies brewing beer has been steadily increasing since 2012. Breweries can be categorised as a craft brewery, large craft brewery and non-craft brewery.
Anderson Valley Brewing has recently unveiled its new logo and branding for its beers. View the updates to their look that feel fresh with a hint of the familiar too.
The most famous craft beer festival in the United States has had its in-person tasting event postponed for a second consecutive year until 2022 due to the coronavirus pandemic, according to the Brewers Association (BA). That being said, the competition that runs alongside the festival will be going ahead as planned this year, with the in-person event returning next year for its 40th anniversary.
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.