The year 2024 poses unique challenges for businesses worldwide, with economic uncertainties, inflation, and the looming risk of recession casting a shadow over industry sectors. In the craft beer landscape, where agility and innovation are paramount, supply chain companies must adapt their marketing strategies to not only survive but thrive in these unpredictable times. This blog post will explore the potential of direct email marketing as a robust and cost-effective approach for reaching craft breweries, establishing meaningful connections, and driving sustainable growth…