In the wake of the pandemic, small businesses across almost every sector have had to scale back operations, either directly or indirectly because of the pandemic, its social distancing restrictions and the subsequent downturn in the economy. This includes craft beer breweries, but with 2021 seeming like things are finally turning a corner with the pandemic, how do you know which investments for your brewery are the correct choices going forward?
Anderson Valley Brewing has recently unveiled its new logo and branding for its beers. View the updates to their look that feel fresh with a hint of the familiar too.
The most famous craft beer festival in the United States has had its in-person tasting event postponed for a second consecutive year until 2022 due to the coronavirus pandemic, according to the Brewers Association (BA). That being said, the competition that runs alongside the festival will be going ahead as planned this year, with the in-person event returning next year for its 40th anniversary.
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.