As consumers face higher costs for nearly everything they buy, there have been reports of shoppers trading down to cheaper brands in different food and beverage categories, including beer. But not all beer makers are seeing a wholesale switch to economy brands.
On July 13, the top story on The New York Times’ homepage wasn’t about the war in Ukraine, the January 6 Committee hearings, or President Biden’s diplomatic trip to the Middle East. It’s about inflation, which rose to 9.1% in June, its highest rate since 1981.