Organisation: Systembolaget / Biber Beverage
Location: Sweden
Required Availability: 84,000 Bottles or Cans Across Two Planned Purchases
Product Requirement: Modern Lager / India Pale Lager (IPL)
Alcohol Content: Maximum 5% ABV
Packaging Requirement: 330ml, 440ml or 500ml Bottles or Cans
Maximum Retail Price: SEK 21.90–31.90, Depending on Packaging Size
Tender Reference: 794-47
Planned Retail Launch: 16 & 23 July 2027
Submission Deadline: 13 December 2026 (Biber Beverage)
Samples Deadline: 12 January 2027 (Biber Beverage)
Opportunity Status: Tender Open
Opportunity Type: Beer Supply, Brewery Sales & Retail Distribution
Opportunity Overview
Swedish drinks importer Biber Beverage is inviting eligible breweries to submit modern lager and India Pale Lager products for two beer purchasing opportunities within Sweden’s Systembolaget retail market.
The formal procurement, advertised under reference 794-47, covers two planned retail purchases requiring a combined availability of 84,000 bottles or cans.
The first listing requires 48,000 units and is scheduled for release on 16 July 2027.
A second listing requires a further 36,000 units, with a planned retail launch on 23 July 2027.
The tender specifically seeks pale, flavourful modern lagers with pronounced aromatic hop characteristics and balanced bitterness.
India Pale Lager products are also eligible, provided they meet the published requirements.
All proposed beers must contain no more than 5% alcohol by volume and be packaged in 330ml, 440ml or 500ml bottles or cans.
The procurement is restricted to beers produced in Sweden, with contract-brewed products excluded.
Systembolaget is Sweden’s state-owned alcohol retailer, purchasing beer, wine and spirits through approved suppliers for distribution across its national retail network.
The opportunity forms part of Systembolaget’s temporary assortment programme, which introduces selected products to Swedish consumers through limited retail releases.
For eligible Swedish breweries, the tender represents an opportunity to secure substantial packaged beer sales through an established national retail channel.
The two advertised purchasing opportunities are separate product selections, meaning an individual brewery should not assume it will supply the full combined volume of 84,000 units.
The published requirements identify a larger 48,000-unit purchase and a second 36,000-unit purchase, each with its own distribution allocation.
Potential Business Opportunities
The tender could create opportunities for Swedish breweries looking to:
- Supply up to 48,000 bottles or cans of modern lager through the larger retail listing
- Compete for a second Systembolaget purchase requiring 36,000 units
- Expand packaged lager sales within Sweden’s national alcohol retail market
- Secure distribution for modern, hop-forward lager products
- Introduce India Pale Lager brands to additional Swedish consumers
- Develop commercial relationships with established drinks importers
- Generate additional brewery sales through structured retail purchasing
- Strengthen production and distribution capabilities for larger packaged beer orders
The opportunity is particularly relevant to independent and established Swedish breweries producing modern lager or India Pale Lager.
Breweries must demonstrate that their proposed products satisfy the published alcohol content, production origin, packaging and commercial requirements.
Only one product per producer may be submitted for consideration.
Contract-brewed beers are not eligible.
Breweries producing their own qualifying beers at facilities in Sweden may be well positioned to assess the opportunity.
Tender Requirements
Systembolaget has published the modern lager procurement under reference 794-47.
The purchasing opportunity covers two separate temporary assortment listings scheduled for July 2027.
The published requirements include:
- First Retail Listing: 48,000 bottles or cans, allocated to distribution tier X, with a planned launch on 16 July 2027.
- Second Retail Listing: 36,000 bottles or cans, allocated to distribution tier VIII, with a planned launch on 23 July 2027.
- Beer Style: Modern pale lager or India Pale Lager.
- Alcohol Content: Maximum 5% ABV.
- Flavour Profile: Pale, flavourful lager with clear aromatic hop characteristics and balanced bitterness.
- Country of Origin: Sweden.
- Production Requirements: Contract-brewed beers are excluded.
- Packaging: 330ml, 440ml or 500ml bottle or can.
- Product Submissions: One beer per producer.
- Samples: Products must be submitted in the proposed packaging type and size.
- Repeat Purchases: No repeat purchases are specified under this tender.
- Commercial Pricing: Maximum retail prices are determined by the proposed package size.
The published maximum consumer retail prices are:
- 330ml: SEK 21.90 per unit.
- 440ml: SEK 28.90 per unit.
- 500ml: SEK 31.90 per unit.
These maximum prices exclude any applicable container deposit.
They represent consumer retail price limits rather than the wholesale amounts payable to breweries.
Interested suppliers should therefore assess their production costs, packaging expenditure, distribution arrangements and proposed wholesale pricing before submitting an offer.
The two retail purchasing opportunities operate under different Systembolaget distribution tiers.
The larger 48,000-unit listing is allocated to tier X, while the second 36,000-unit listing is allocated to tier VIII.
Breweries should confirm the distribution arrangements and delivery requirements through the complete tender documentation.
The procurement forms part of Systembolaget’s temporary assortment programme rather than its permanent core retail range.
Product selection will be subject to the retailer’s competitive evaluation procedures, including assessment against the published beer style and sensory requirements.
Systembolaget’s standard purchasing process includes product sampling and blind tasting, with successful products also subject to quality checks before launch.
The published summary does not disclose a guaranteed wholesale contract value or individual brewery revenue.
Although the combined advertised availability is 84,000 units, producers should not interpret this as a guaranteed purchase from any single brewery.
How to Get Involved
Swedish breweries interested in this opportunity can contact Biber Beverage to discuss their products and suitability for the tender.
Biber Beverage is a Swedish drinks importer providing access to Systembolaget procurement opportunities.
The company has published the opportunity under reference 794-47 – Sweden Modern Lager (2 Listings).
Interested breweries should access the tender announcement and complete the online producer enquiry form.
Businesses should prepare information about their proposed beer, including:
- Brewery name and production location
- Beer style and alcohol content
- Technical product specifications
- Packaging format and available quantities
- Proposed wholesale pricing
- Production and delivery capabilities
- Relevant supporting product documentation
Biber Beverage can assess whether the proposed product appears suitable before the brewery proceeds with the complete submission process.
The published deadline for producer enquiries through Biber Beverage is 13 December 2026.
Product samples are required by 12 January 2027.
These dates apply to the submission route advertised by Biber Beverage. Businesses using another approved supplier should confirm the applicable deadlines independently.
Breweries should also review the packaging and labelling requirements to ensure that submitted samples accurately represent the proposed retail product.
The first planned Systembolaget retail launch is 16 July 2027, followed by the second listing on 23 July 2027.
For further information, businesses should contact Biber Beverage through the enquiry form provided on the official tender page.
All correspondence should identify tender reference 794-47.
Breweries already approved as direct Systembolaget suppliers can consult the retailer’s official procurement guidance and supplier portal to determine their appropriate submission arrangements.
View Official Modern Lager Tender & Submit Producer Enquiry
Explore Biber Beverage’s Current Beer Tenders
View Systembolaget’s Official Purchasing Process
Explore Systembolaget Supplier Registration Requirements
Opportunity Status: Formal modern lager and India Pale Lager purchasing opportunity advertised for Sweden’s Systembolaget retail market under reference 794-47. Two planned purchases require a combined 84,000 bottles or cans, with individual listings of 48,000 and 36,000 units. Eligible beers must be produced in Sweden, contain no more than 5% ABV and be packaged in 330ml, 440ml or 500ml bottles or cans. Contract-brewed products are not eligible. Biber Beverage is accepting producer enquiries until 13 December 2026, with samples due by 12 January 2027. The two retail launches are scheduled for 16 and 23 July 2027. Interested breweries should review the complete specifications, confirm eligibility and submit their enquiries through the importer’s tender process.