‘The Beast Unleashed’: What can we expect from Monster’s alcohol strategy?

Monster plans to launch its first flavored malt beverage RTD alcohol product at the end of the year, promising a drink that will ‘carve out its own unique space’ in the increasingly crowded sector. And the company signals that this will be more than a one-off, with several other product lines in development.

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10 Barrel Brewing Co

10 Barrel Brewing was founded by three fellas in Bend, Oregon in 2006 who wanted to brew beer, drink beer and have a ton of fun while doing so. 10 years later and they’re still following suit. Whether they’re shredding the mountain, drinking cold ones by the fire after work or floating down the river. They always have fun with a beer in hand.

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