Bell’s Brewery and New Belgium Brewing join forces to form a new American craft beer leader

Today, Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium – aligning two great American craft brewers.

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Could recent negative scan trends be a good thing for craft beer?

If you’ve read the beer trade press in recent weeks, you might have the sense that May was not a great month for the craft category. And, if your frame is scan data and your only comparison is 2020, you’d be right. That said, this is a reminder that 2020 was not a normal year, and so reporting scan data versus 2020 may not, in fact, really provide that much context for the beer category or sub-categories within the beer category.

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Indeed Brewing forms a partnership with their neighbours on a new rooftop patio for the summer

Indeed Brewing Co is launching its summer season with the grand opening of a rooftop patio in Milwaukee and bottle release this Saturday (5th June). Collaborating with Clock Shadow Brewing, situated next door to the pilot brewery and taproom, Indeed is now using the space on the green roof of the building.

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