The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
The Spoetzl Brewery in Shiner, Texas, craft-brewer of the iconic Shiner Bock, announced a $100,000 contribution to the American Red Cross to support relief efforts in those areas most impacted by the deadly and destructive, late-season tornado outbreak across portions of the Southern U.S. and Ohio Valley on December 10th and 11th.
The modification and improvement in the taste of craft beer will foster healthy growth of the market, according to a new report. The global craft beer market size stood at US$89.25 billion in 2019 & is projected to reach US$190.66 billion by the end of 2027, at a CAGR of 10.4% in the forecast period, according to data from Fortune Business Insights.
A host of small breweries have been finding themselves at the mercy of Instagram in particular since autumn, struggling against a rash of (hopefully) random technical woes, which in many cases have seen their posts taken down, and in some cases have seen beer industry businesses locked out of their accounts entirely. Many theories have since been proffered, but none fully explains why so many breweries continue to be affected.
Both Alpine, known for its highly-rated Duet and Nelson brews, and Green Flash, the brewer of the iconic West Coast IPA, provide high-quality and highly-respected craft brew staples that seamlessly join SweetWater’s portfolio of flavorful and innovative craft brews and heady lifestyle, making this another perfect duet that will bring these brands to their highest potential.
The American brewing industry continues to roll with the punches brought on by the coronavirus pandemic. Supply chain issues are impacting everything from ingredients to packaging, and staffing remains a concern for some. But the beer business is plucky and has continued to innovate, create and inspire. The turning of the calendar into a new year means new challenges, but also new opportunities.
After much anticipation, Dust Bowl Brewing Co. announces the opening of its third taproom located in Elk Grove, California. Marketed as the Old Town Tap House, Dust Bowl Brewing Co. will officially open its doors to eager craft beer fans on Saturday, December 18th at 11:00 AM. The new taproom is nestled in Elk Grove’s up-and-coming Old Town Historic District.
Portland, Oregon’s Ecliptic Brewing is excited to announce its 2022 beer release calendar. It is a big year for the brewery, with the addition of a new All the Time Series beer, plus an entirely new series that celebrates their recently-opened location in Southeast Portland.
Dogfish Head Craft Brewery probably does not choose what brands of beverage alcohol it will sell for the year via the wet noodle method – especially since being purchased by Boston Beer Co., but this video is a fun way to hype the event. And Dogfish Head has much to hype – canned cocktails, distilled spirits and craft beer – including its notorious 120 Minute IPA, which clocks in between 15 to 20% ABV.