In the ever-evolving landscape of the brewing industry, supply chain companies are constantly seeking ways to stay ahead of the curve and connect with potential clients. One common strategy that has been utilized for decades is participation in industry events – trade shows, exhibitions, and conferences that promise to facilitate networking, knowledge sharing, and business growth. However…
Breweries and taprooms are all the rage right now. With so many breweries and taprooms opening up, it’s not always easy to find a unique marketing strategy that will grab consumer attention.
The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
A host of small breweries have been finding themselves at the mercy of Instagram in particular since autumn, struggling against a rash of (hopefully) random technical woes, which in many cases have seen their posts taken down, and in some cases have seen beer industry businesses locked out of their accounts entirely. Many theories have since been proffered, but none fully explains why so many breweries continue to be affected.
The American brewing industry continues to roll with the punches brought on by the coronavirus pandemic. Supply chain issues are impacting everything from ingredients to packaging, and staffing remains a concern for some. But the beer business is plucky and has continued to innovate, create and inspire. The turning of the calendar into a new year means new challenges, but also new opportunities.
Alternate Ending Beer Co. released a beer can with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of Evan Hechtand Ross Cohen, co-founder of The Lifetime Value Company, who presented the idea to Alternate Ending Beer Co.‘s Scott Novick, and Alexis Castellano.
The Brewers Association just issued a seasonal communiqué which looks back at the year that will soon be in the rear-view mirror. And although things are rebounding the year had its share of challenges.
The world of craft beer is massive and always in motion. Seems like just a generation ago we had a handful of macro options, plus the occasional micro selection. Today, we are gifted with thousands of players in the craft beer scene, all working to elevate the industry and push it even further ahead. Here are some other things that are changing the craft beer landscape and will continue to do so going into 2022.
Over the years, TAP® New York has developed into New York State’s largest craft beer festival in the number of brewers attending.