Total beverage alcohol eCommerce sales across key global markets are expected to grow by 66% over five years, reaching more than $42bn, according to new data from IWSR Drinks Market Analysis.
Locally-produced wines, beers and spirits are currently on the up-and-up in India’s alcohol industry, with millennial consumers, in particular, preferring these over international brands – but drinks not in the premium or low price categories continue to face a slump that is not expected to pick up any time soon.
Subtle, nuanced flavors have taken center stage in recent years: but this is set to change in 2022 with a shift to bigger and bolder profiles, according to beverage development company Flavorman.
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
You love your hops, but whether you’re a brewer or craft beer aficionado, ask yourself this: When was the last time you thought about the malt in your beer?
Creating a buzz for your brewery in 2021 requires great beer, a great atmosphere, and a presence online so people know about it. If you want to increase the presence of your craft brewery this summer, it’s a good idea to start planning now, because summer will be here in no time. Creating and managing an effective social media strategy can help your brewery reach more customer and boost sales in your taproom.
In the wake of the pandemic, small businesses across almost every sector have had to scale back operations, either directly or indirectly because of the pandemic, its social distancing restrictions and the subsequent downturn in the economy. This includes craft beer breweries, but with 2021 seeming like things are finally turning a corner with the pandemic, how do you know which investments for your brewery are the correct choices going forward?
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
Lager is the most popular style of beer on the planet. Coors Light, Budweiser, Corona and Michelob Ultra are some household names of lagers that are familiar with non-drinkers. These beers come from large, multinational producers that make up around 87% of the beer market across the US.