Family-owned Bale Breaker Brewing Company, situated in the beautiful Yakima Valley in Washington has announced the release of the upcoming Bubba’s Brew IPA. Bubba’s Brew is a favourite among fans, brewed every year for the annual fundraising event for Bale Breaker – Ales For ALS. Despite the event being on a break, the brewery has gone ahead with canning this beer for the second year in a row to raise awareness and as much money as possible for the fundraiser.
Indeed Brewing Co is launching its summer season with the grand opening of a rooftop patio in Milwaukee and bottle release this Saturday (5th June). Collaborating with Clock Shadow Brewing, situated next door to the pilot brewery and taproom, Indeed is now using the space on the green roof of the building.
Creating a buzz for your brewery in 2021 requires great beer, a great atmosphere, and a presence online so people know about it. If you want to increase the presence of your craft brewery this summer, it’s a good idea to start planning now, because summer will be here in no time. Creating and managing an effective social media strategy can help your brewery reach more customer and boost sales in your taproom.
In the wake of the pandemic, small businesses across almost every sector have had to scale back operations, either directly or indirectly because of the pandemic, its social distancing restrictions and the subsequent downturn in the economy. This includes craft beer breweries, but with 2021 seeming like things are finally turning a corner with the pandemic, how do you know which investments for your brewery are the correct choices going forward?
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
Lager is the most popular style of beer on the planet. Coors Light, Budweiser, Corona and Michelob Ultra are some household names of lagers that are familiar with non-drinkers. These beers come from large, multinational producers that make up around 87% of the beer market across the US.
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.