Alternate Ending Beer Co. released a beer can with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of Evan Hechtand Ross Cohen, co-founder of The Lifetime Value Company, who presented the idea to Alternate Ending Beer Co.‘s Scott Novick, and Alexis Castellano.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
Portland, Oregon’s Ecliptic Brewing is excited to announce its 2022 beer release calendar. It is a big year for the brewery, with the addition of a new All the Time Series beer, plus an entirely new series that celebrates their recently-opened location in Southeast Portland.
The Brewers Association just issued a seasonal communiqué which looks back at the year that will soon be in the rear-view mirror. And although things are rebounding the year had its share of challenges.
The Yakima Chief Hops story continues to grow, and it’s been a fun one to watch. The grower-owned hop supplier is a global name today. You only have to see this just finished state-of-the-art cold storage warehouse in Belgium to be impressed by its progress, or maybe take a peek at its latest cutting-edge products from frozen fresh hops to water-soluble CBD distillate.
By investing in innovation and committing to expanding its presence in Milwaukee and Wisconsin, Minneapolis-headquartered Indeed Brewing Company grew its total production to 17.5K barrels sold in 2021, up more than 20% in 2020 and up 38% from 2019.
Dogfish Head Craft Brewery probably does not choose what brands of beverage alcohol it will sell for the year via the wet noodle method – especially since being purchased by Boston Beer Co., but this video is a fun way to hype the event. And Dogfish Head has much to hype – canned cocktails, distilled spirits and craft beer – including its notorious 120 Minute IPA, which clocks in between 15 to 20% ABV.
The world of craft beer is massive and always in motion. Seems like just a generation ago we had a handful of macro options, plus the occasional micro selection. Today, we are gifted with thousands of players in the craft beer scene, all working to elevate the industry and push it even further ahead. Here are some other things that are changing the craft beer landscape and will continue to do so going into 2022.
America’s beer industry supports more than two million jobs, provides more than $102 billion in wages and benefits, and contributes more than $331 billion to the U.S. economy. Today our nation’s brewers, beer importers and independent beer distributors not only provide Americans with their favorite alcoholic beverage, but they continue to be a cornerstone to America’s economy. The Beer Serves America report is a comprehensive study of the number of American jobs the beer industry supports, from farmers and brewers and beer importers to beer distributors and servers at your favorite bars and restaurants.