As the craft beer industry continues to grow, it can be hard to stand out from the crowd. With so much competition, craft breweries need to get creative and come up with innovative ways to promote their brand. Here are 10 creative and unusual ways for craft breweries to promote their business in 2023.
As the craft brewing industry continues to experience exponential growth, many craft breweries are starting to feel the effects of inflation. With the cost of ingredients and labor on the rise, craft breweries are looking for new and innovative ways to save money and stay afloat in these turbulent economic times. This article will provide 20 cost-saving strategies that craft breweries can employ to help them survive inflation in 2023. Each of these strategies has proven to be effective in helping craft breweries cut costs, increase efficiency, and remain profitable.
At the highly anticipated California Craft Beer Summit 2023 in Sacramento, the exhibition floor was filled with an abundance of resources and services for brewers. With 1,100 attendees and a plethora of new flavors, equipment, and more, the event was an inspiring experience for brewers across the state. Hosted by the California Craft Brewing Association, the summit was the first in four years, and it showcased a variety of new and innovative items that were more appealing than ever before.
To commemorate its anniversary, Urban South has teamed up with several of its favorite craft breweries nationwide to launch eight new beers for fans to savor. These breweries include Baa Baa Brewhouse, Great Notion, Martin House Brewing, Mortalis Brewing, RAR Brewing, Tripping Animals, Unbranded Brewing, and Weldwerks Brewing.
The European Commission has released its proposals for EU-wide rules on packaging to ‘tackle this constantly growing source of waste and of consumer frustration’. But what will this mean for the beverage industry?
Last year, the brewing industry surfed the choppy waves of carbon dioxide shortages, a tight labor market, and spiking expenses, as inflation impacted everything from cans to grains to freight. “Nearly everything costs more than it did before the pandemic,” says Bart Watson, the chief economist at the Brewers Association. “Brewers haven’t been able to fully pass those costs onto customers, meaning lower margins.”
Low-to-no beer, cider, wine, and spirit products grew over 7% in volume across 10 key global markets in 2022, according to fresh data from IWSR Drinks Market Analysis.
The craft-brewing industry has slowly but definitively shifted in favor of smaller, hyper-local operations for whom success does not equate to taking over the world or the beer aisle.
US craft brewers have had to contend with supply chain disruption, competition from other beverage categories, and a continued unsteady on-trade recovery in 2022. But the innovation and flexibility of brewers will help them take on the challenges in 2023, says the Brewers Association, as it sums up the year.