Spanish beverage company Mahou San Miguel is launching an open innovation platform alongside food tech accelerator Eatable Adventures as it searches for the ‘drink of the future’. Food Navigator learns more about the challenges and opportunities in beverage innovation.
The National Beer Wholesalers Association (NBWA) recently released the Beer Purchasers’ Index (BPI) for December 2021. This December’s total index reading of 71 is the highest ever recorded for a December survey. Continued supply chain challenges combined with planned/expected price increases in 2022 are driving higher index readings as distributors and retailers seek to build their inventories heading into the new year.
The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
The modification and improvement in the taste of craft beer will foster healthy growth of the market, according to a new report. The global craft beer market size stood at US$89.25 billion in 2019 & is projected to reach US$190.66 billion by the end of 2027, at a CAGR of 10.4% in the forecast period, according to data from Fortune Business Insights.
The American brewing industry continues to roll with the punches brought on by the coronavirus pandemic. Supply chain issues are impacting everything from ingredients to packaging, and staffing remains a concern for some. But the beer business is plucky and has continued to innovate, create and inspire. The turning of the calendar into a new year means new challenges, but also new opportunities.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
The Brewers Association just issued a seasonal communiqué which looks back at the year that will soon be in the rear-view mirror. And although things are rebounding the year had its share of challenges.
The world of craft beer is massive and always in motion. Seems like just a generation ago we had a handful of macro options, plus the occasional micro selection. Today, we are gifted with thousands of players in the craft beer scene, all working to elevate the industry and push it even further ahead. Here are some other things that are changing the craft beer landscape and will continue to do so going into 2022.
Pizza and beer – they are perfect together. While no one would deny the inherently complementary nature of the two fermented wonders, some brewpubs are taking the pairing a step further. They are adding pours of their prized craft beers to the pizza dough they serve in-house.