The current state of affairs for shipping beer direct to consumers (DTC) is not that great. Breweries in the United States can only ship to nine states plus the District of Columbia, which equates to only 17% of the U.S. population. For comparison, U.S. wineries can ship to 47 states and 97% of the U.S. population. Beer DTC is still in a state of infancy, but the good news for breweries is there’s a tremendous amount of untapped opportunity.
The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
Regardless of which holidays you celebrate, you can probably agree that a well-made Christmas beer, wintry holiday ale, or spiced IPA are all something to get excited about…
The Spoetzl Brewery in Shiner, Texas, craft-brewer of the iconic Shiner Bock, announced a $100,000 contribution to the American Red Cross to support relief efforts in those areas most impacted by the deadly and destructive, late-season tornado outbreak across portions of the Southern U.S. and Ohio Valley on December 10th and 11th.
The modification and improvement in the taste of craft beer will foster healthy growth of the market, according to a new report. The global craft beer market size stood at US$89.25 billion in 2019 & is projected to reach US$190.66 billion by the end of 2027, at a CAGR of 10.4% in the forecast period, according to data from Fortune Business Insights.
A host of small breweries have been finding themselves at the mercy of Instagram in particular since autumn, struggling against a rash of (hopefully) random technical woes, which in many cases have seen their posts taken down, and in some cases have seen beer industry businesses locked out of their accounts entirely. Many theories have since been proffered, but none fully explains why so many breweries continue to be affected.
Whether you’re celebrating with loved ones or trying to get yourself through a blue Christmas, you’ve probably got a reason to drink during the holidays. But it can’t always be eggnog or that fancy bottle of Scotch you’ve been saving for a special occasion. Sometimes – dare we say oftentimes – the situation calls for a beer.
Both Alpine, known for its highly-rated Duet and Nelson brews, and Green Flash, the brewer of the iconic West Coast IPA, provide high-quality and highly-respected craft brew staples that seamlessly join SweetWater’s portfolio of flavorful and innovative craft brews and heady lifestyle, making this another perfect duet that will bring these brands to their highest potential.
The American brewing industry continues to roll with the punches brought on by the coronavirus pandemic. Supply chain issues are impacting everything from ingredients to packaging, and staffing remains a concern for some. But the beer business is plucky and has continued to innovate, create and inspire. The turning of the calendar into a new year means new challenges, but also new opportunities.