Beer history is a fragile thing. So much of it has been lost to time because objects, artifacts, and recipes lacked a caretaker at a crucial time. Closings can happen quickly, and beer history is simply swept aside or discarded. Fast forward to today. Craft brewers are increasingly using their platforms – including beer labels, draught chalkboards, or stories told by staff – to remind their customers of beer’s ties to the past. Many modern craft brewers have chosen to restore and preserve the stories – and beers – of the brewers who have come before them.
