Lager is the most popular style of beer on the planet. Coors Light, Budweiser, Corona and Michelob Ultra are some household names of lagers that are familiar with non-drinkers. These beers come from large, multinational producers that make up around 87% of the beer market across the US.
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.