How direct marketing campaigns can boost sales prospects for supply chain companies in the brewing sector

In today’s highly competitive business landscape, supply chain companies operating in the brewing sector are constantly seeking innovative ways to expand their reach and secure new sales prospects. One effective strategy that has gained significant traction is the use of direct marketing campaigns. By targeting specific audiences with personalized messages, direct marketing campaigns can help supply chain companies build brand awareness, foster customer relationships, and ultimately drive sales growth within the brewing sector…

Continue Reading →

Craft beer boom and bust: UK firms navigate challenges post-Brexit

A recent article from The Guardian explores the intricate landscape of the craft beer industry in the UK, highlighting both its boom and the challenges it faces in the wake of Brexit. The craft beer movement has flourished in the UK over the years, with numerous innovative and diverse breweries contributing to its growth. However, the country’s exit from the EU has presented hurdles for these businesses, from supply chain disruptions and increased costs to regulatory changes affecting exports to the EU…

Continue Reading →

Why industry events might be a questionable investment for supply chain companies in the brewing industry

In the ever-evolving landscape of the brewing industry, supply chain companies are constantly seeking ways to stay ahead of the curve and connect with potential clients. One common strategy that has been utilized for decades is participation in industry events – trade shows, exhibitions, and conferences that promise to facilitate networking, knowledge sharing, and business growth. However…

Continue Reading →

10 ways to foster sustainability in your craft brewery

As the craft beer industry continues to grow, it’s essential for breweries to prioritize sustainability. Adopting eco-friendly practices not only benefits the environment but also enhances your brand reputation and can lead to long-term cost savings. In this article, we will explore ten practical ways in which craft breweries can become more sustainable.

Continue Reading →

6 beer industry trends to watch in 2023

Last year, the brewing industry surfed the choppy waves of carbon dioxide shortages, a tight labor market, and spiking expenses, as inflation impacted everything from cans to grains to freight. “Nearly everything costs more than it did before the pandemic,” says Bart Watson, the chief economist at the Brewers Association. “Brewers haven’t been able to fully pass those costs onto customers, meaning lower margins.”

Continue Reading →

Alternative energy options for the craft brewery

Brewers have long been at the forefront of environmental causes and sustainable initiatives. From recycling to energy-efficient equipment, craft breweries have long worked to leave a minimal footprint in a very resource-heavy industry. The recent shock on fuel prices and rising energy costs along with an aging power grid in many states has caused breweries of all sizes to think about alternative energy sources or bringing equipment in-house to keep the lights on and taps flowing.

Continue Reading →