‘Back to normal’: Local brands trending in the Indian alcohol sector but mid-range drinks feeling the squeeze

Locally-produced wines, beers and spirits are currently on the up-and-up in India’s alcohol industry, with millennial consumers, in particular, preferring these over international brands – but drinks not in the premium or low price categories continue to face a slump that is not expected to pick up any time soon.

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Bell’s Brewery and New Belgium Brewing join forces to form a new American craft beer leader

Today, Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium – aligning two great American craft brewers.

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