‘Back to normal’: Local brands trending in the Indian alcohol sector but mid-range drinks feeling the squeeze

Locally-produced wines, beers and spirits are currently on the up-and-up in India’s alcohol industry, with millennial consumers, in particular, preferring these over international brands – but drinks not in the premium or low price categories continue to face a slump that is not expected to pick up any time soon.

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Bell’s Brewery and New Belgium Brewing join forces to form a new American craft beer leader

Today, Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium – aligning two great American craft brewers.

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Bale Breaker announces the release of Bubba’s Brew

Family-owned Bale Breaker Brewing Company, situated in the beautiful Yakima Valley in Washington has announced the release of the upcoming Bubba’s Brew IPA. Bubba’s Brew is a favourite among fans, brewed every year for the annual fundraising event for Bale Breaker – Ales For ALS. Despite the event being on a break, the brewery has gone ahead with canning this beer for the second year in a row to raise awareness and as much money as possible for the fundraiser.

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Could recent negative scan trends be a good thing for craft beer?

If you’ve read the beer trade press in recent weeks, you might have the sense that May was not a great month for the craft category. And, if your frame is scan data and your only comparison is 2020, you’d be right. That said, this is a reminder that 2020 was not a normal year, and so reporting scan data versus 2020 may not, in fact, really provide that much context for the beer category or sub-categories within the beer category.

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