England is considering raising the upper limit for an ‘alcohol-free’ drink from 0.05% ABV to 0.5% ABV. How could this change the burgeoning alcohol-free market in the UK?
In 2020, the United Kingdom saw a total of approximately 46,800 pubs in operation, marking a decline of over 14,000 pubs since the turn of the millennium. This decrease, representing around 8,600 fewer pubs over the past decade, reflects a concerning trend in the British pub industry. While this decline can be attributed to a myriad of factors, we will delve into ten key reasons, acknowledging the backdrop of pub statistics and the recent impact of the COVID-19 pandemic on this quintessentially British institution…
Australian craft breweries are facing financial challenges, with several entering administration due to a combination of factors, including pandemic-related debts, excise tax, and rising costs. The economic downturn, coupled with increased production costs and higher interest rates, has left many small and mid-sized breweries struggling to stay afloat. The Independent Brewers Association reports that 91% of its surveyed members have been severely affected by the current economic climate, with 66% expressing doubt about their businesses surviving the downturn…
The year 2024 poses unique challenges for businesses worldwide, with economic uncertainties, inflation, and the looming risk of recession casting a shadow over industry sectors. In the craft beer landscape, where agility and innovation are paramount, supply chain companies must adapt their marketing strategies to not only survive but thrive in these unpredictable times. This blog post will explore the potential of direct email marketing as a robust and cost-effective approach for reaching craft breweries, establishing meaningful connections, and driving sustainable growth…
JD Wetherspoon (JDW) has reported like-for-like (lfl) sales in the first 14 weeks of its financial year (FY24) were 9.5% higher than the same period last year…
Daily drinks sales hit by “negative” trading figures as consumers “restrict” big nights out…
In recent years, the craft brewing industry has experienced exponential growth and innovation. As we step into 2023, this trend continues to evolve, presenting craft brewers with a myriad of exciting opportunities to expand their horizons and captivate the ever-evolving palates of beer enthusiasts. From sustainability to unique flavors, here are some of the biggest opportunities that craft brewers can seize in 2023…
The global beer industry is a vibrant and ever-evolving landscape that thrives on innovation, tradition, and community. Each year, it hosts a range of events that showcase the latest trends, cutting-edge technologies, and the camaraderie that makes beer more than just a beverage. Whether you’re a casual enthusiast, a brewing professional, or an industry insider, these events offer an opportunity to immerse yourself in the world of beer. In this article, we’ll explore some of the largest events in the beer industry that take place every year and provide insights on how to find more information about them…
In the digital age, where communication is instant and global, email marketing continues to be a powerful tool for engaging with your target audience. For suppliers in the dynamic beer industry, a well-crafted email marketing campaign can establish brand loyalty, drive sales, and foster lasting relationships. In this article, we’ll delve into the art of creating compelling email marketing campaigns tailored specifically to beer industry suppliers. From subject lines to design, segmentation to analytics, we’ll explore the key elements that make an email campaign successful…