Trouble brewing: Australian brewers struggle in ‘craft beer recession’

November 11, 2023

Australian craft breweries are facing financial challenges, with several entering administration due to a combination of factors, including pandemic-related debts, excise tax, and rising costs. The economic downturn, coupled with increased production costs and higher interest rates, has left many small and mid-sized breweries struggling to stay afloat. The Independent Brewers Association reports that 91% of its surveyed members have been severely affected by the current economic climate, with 66% expressing doubt about their businesses surviving the downturn…

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Crafting success in challenging times: a comprehensive guide to direct email marketing strategies for supply chain companies targeting craft breweries in 2024

The year 2024 poses unique challenges for businesses worldwide, with economic uncertainties, inflation, and the looming risk of recession casting a shadow over industry sectors. In the craft beer landscape, where agility and innovation are paramount, supply chain companies must adapt their marketing strategies to not only survive but thrive in these unpredictable times. This blog post will explore the potential of direct email marketing as a robust and cost-effective approach for reaching craft breweries, establishing meaningful connections, and driving sustainable growth…

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Exploring the biggest opportunities for craft brewers in 2023

August 24, 2023

In recent years, the craft brewing industry has experienced exponential growth and innovation. As we step into 2023, this trend continues to evolve, presenting craft brewers with a myriad of exciting opportunities to expand their horizons and captivate the ever-evolving palates of beer enthusiasts. From sustainability to unique flavors, here are some of the biggest opportunities that craft brewers can seize in 2023…

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Exploring the yearly highlights: major events in the beer industry

The global beer industry is a vibrant and ever-evolving landscape that thrives on innovation, tradition, and community. Each year, it hosts a range of events that showcase the latest trends, cutting-edge technologies, and the camaraderie that makes beer more than just a beverage. Whether you’re a casual enthusiast, a brewing professional, or an industry insider, these events offer an opportunity to immerse yourself in the world of beer. In this article, we’ll explore some of the largest events in the beer industry that take place every year and provide insights on how to find more information about them…

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Crafting compelling email marketing campaigns for beer industry suppliers

August 23, 2023

In the digital age, where communication is instant and global, email marketing continues to be a powerful tool for engaging with your target audience. For suppliers in the dynamic beer industry, a well-crafted email marketing campaign can establish brand loyalty, drive sales, and foster lasting relationships. In this article, we’ll delve into the art of creating compelling email marketing campaigns tailored specifically to beer industry suppliers. From subject lines to design, segmentation to analytics, we’ll explore the key elements that make an email campaign successful…

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Effective lead generation strategies for beer industry suppliers

In the dynamic world of the beer industry, suppliers play a pivotal role in ensuring that breweries can craft and deliver the finest brews to consumers worldwide. To thrive in this competitive landscape, beer industry suppliers must have a strong lead generation strategy in place. In this article, we will explore effective lead-generation strategies tailored specifically to suppliers in the beer industry. From traditional approaches to modern digital techniques, we’ll uncover ways to attract, engage, and convert potential clients into valuable leads…

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How to expand your craft brewery into an overseas market

August 21, 2023

The craft beer industry has experienced explosive growth in recent years, fueled by a global surge in demand for unique and high-quality brews. This increasing popularity presents a golden opportunity for craft breweries to expand their reach into international markets. However, entering an overseas market requires careful planning, strategic thinking, and cultural sensitivity. In this article, we’ll outline a comprehensive guide on how to successfully expand your craft brewery into an overseas market…

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