Daily news, events and opportunities in the business of beer
5 improvements to your bar’s website to attract more customers
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
The most common styles of beer explained – lager
Lager is the most popular style of beer on the planet. Coors Light, Budweiser, Corona and Michelob Ultra are some household names of lagers that are familiar with non-drinkers. These beers come from large, multinational producers that make up around 87% of the beer market across the US.
8 ideas for marketing your craft brewery
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.
The top 50 craft brewers in the US
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.
