The influence of social media is an aspect of our society we love to bemoan and criticise but are essentially powerless to ignore or abandon. This is doubly true for small craft breweries.
Regardless of someone’s personal feelings about social media platforms, well-regulated social media pages for one’s company are simply part of what it means to operate a business in the modern world.
To choose not to participate in this space is tantamount to simply giving up on pursuing a massive collection of potential customers. This is usually not a choice that any business would make lightly.
But what does a small business do when the fickle, opaque “community standards” of such a place turn against you for reasons that nobody seems to understand?
To whom can one turn when your posts are being removed, or accounts are being locked down, and it’s impossible to reach any human form of customer service?
For all too many breweries, the recent answer to these questions has simply been to hold tight, and hope that the situation literally fixes itself.
Small breweries grapple with unexplained Instagram woes. They’ve been at the mercy of Instagram since autumn, struggling against a rash of (hopefully) random technicalities. Some had their posts taken down or were locked out of their accounts entirely.
Many theories have since been proffered, but none fully explains why so many breweries continue to be affected.
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