Global beer brand Corona is launching Corona Sunbrew 0.0%: with the non-alcoholic beer containing 30% of the daily value of vitamin D in a 330ml serving.
The National Beer Wholesalers Association (NBWA) recently released the Beer Purchasers’ Index (BPI) for December 2021. This December’s total index reading of 71 is the highest ever recorded for a December survey. Continued supply chain challenges combined with planned/expected price increases in 2022 are driving higher index readings as distributors and retailers seek to build their inventories heading into the new year.
The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
After much anticipation, Dust Bowl Brewing Co. announces the opening of its third taproom located in Elk Grove, California. Marketed as the Old Town Tap House, Dust Bowl Brewing Co. will officially open its doors to eager craft beer fans on Saturday, December 18th at 11:00 AM. The new taproom is nestled in Elk Grove’s up-and-coming Old Town Historic District.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
The world of craft beer is massive and always in motion. Seems like just a generation ago we had a handful of macro options, plus the occasional micro selection. Today, we are gifted with thousands of players in the craft beer scene, all working to elevate the industry and push it even further ahead. Here are some other things that are changing the craft beer landscape and will continue to do so going into 2022.
Taking a walking tour is one of the best ways to get to know a city without the trappings of more touristy activities. You’re introduced to the region and its context by one of its very own, if even simply for social reasons.
Alcohol e-commerce and on-demand delivery platform Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of over 500 alcohol retailers during November 2021, and it looks like craft beer is poised to reclaim shelf space from hard seltzer in 2022.
Total beverage alcohol eCommerce sales across key global markets are expected to grow by 66% over five years, reaching more than $42bn, according to new data from IWSR Drinks Market Analysis.