Beer is a truly international beverage, with lagers, stouts, and ales consumed throughout the world. But which countries drink the most of it? The data, from Kirin Holdings (which oversees Kirin Brewery Company), was published in January of this year and shows the estimated country-by-country beer consumption levels for 2020.
With Australia looking to the US for beer style trends, will the latest business trend – breweries putting up the For Sale sign – also take hold here? Kate Bernot of Good Beer Hunting’s Sightlines looks into what’s driving the growing move towards breweries looking to sell in the US, and whether buyers are there…
Less than half of beverage cans in the US are currently recycled: but US can manufacturers want to see 80% recycled by 2040 and 90% by 2050. So how can these goals be reached?
Breweries and taprooms are all the rage right now. With so many breweries and taprooms opening up, it’s not always easy to find a unique marketing strategy that will grab consumer attention.
Global beer brand Corona is launching Corona Sunbrew 0.0%: with the non-alcoholic beer containing 30% of the daily value of vitamin D in a 330ml serving.
The National Beer Wholesalers Association (NBWA) recently released the Beer Purchasers’ Index (BPI) for December 2021. This December’s total index reading of 71 is the highest ever recorded for a December survey. Continued supply chain challenges combined with planned/expected price increases in 2022 are driving higher index readings as distributors and retailers seek to build their inventories heading into the new year.
The creativity of craft breweries is not limited to their beers. Each year Craft Brewing Business catalogues the inventive, fun, inspiring and possibly insane marketing ideas breweries promoted, and now that NFTs are a thing, craft beer marketing in 2021 entered new planes of reality. Here are the events, promotions and sales gimmicks that stood out to them this year.
After much anticipation, Dust Bowl Brewing Co. announces the opening of its third taproom located in Elk Grove, California. Marketed as the Old Town Tap House, Dust Bowl Brewing Co. will officially open its doors to eager craft beer fans on Saturday, December 18th at 11:00 AM. The new taproom is nestled in Elk Grove’s up-and-coming Old Town Historic District.
Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.