Locally-produced wines, beers and spirits are currently on the up-and-up in India’s alcohol industry, with millennial consumers, in particular, preferring these over international brands – but drinks not in the premium or low price categories continue to face a slump that is not expected to pick up any time soon.
Could Mexico’s traditional fermented beverages offer inspiration for healthy beverages today? Researchers are calling for the recovery and conservation of ancient fermented drinks, which could offer an ‘outstanding reservoir’ of genetic resources such as plants, yeast and bacteria.
Subtle, nuanced flavors have taken center stage in recent years: but this is set to change in 2022 with a shift to bigger and bolder profiles, according to beverage development company Flavorman.
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Social media discussion around alcohol-free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.
A brewery-backed online platform providing information, ratings and reviews on craft beer in China is on a mission to grow the category, which currently accounts for just 1.5% of brews sold in the country.
India Pale Ales, Session beers, Imperial Ports, Stouts, Sours and Lagers – the variety in craft beer styles can go on forever. Despite the craft beer industry being severely impacted by the covid-19 pandemic, craft beer is still proving itself to be a growth sector in the beer brewing industry as a whole.
Like almost every other business in the marketplace now, a bar’s website has become a vital information tool for your customers. Having an idea of the kind of content your customers are looking for and what changes you need to make is vital for your audience, especially new patrons who haven’t visited your bar before.
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.