DraughtPick

November 11, 2023

At DraughtPick, the goal is to connect craft beer lovers to great beers. Using their specific tastes and preferences, DraughtPick provides users with updated beer and brewery recommendations within their specified location. Users can rate their favorite beers and “Wishlist” the beers they want to enjoy in the future. To share the experience, DraughtPick has added a “Friends” area, allowing users to add friends, see their favorite beers, and receive notifications when they check into a brewery. DraughtPick has created a unique and personalized experience to connect individuals to their favorite beers and breweries, fostering the sharing of these experiences within their network of friends…

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Trouble Brewing: Australian Brewers Struggle in ‘Craft Beer Recession’

Australian craft breweries are facing financial challenges, with several entering administration due to a combination of factors, including pandemic-related debts, excise tax, and rising costs. The economic downturn, coupled with increased production costs and higher interest rates, has left many small and mid-sized breweries struggling to stay afloat. The Independent Brewers Association reports that 91% of its surveyed members have been severely affected by the current economic climate, with 66% expressing doubt about their businesses surviving the downturn…

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Exploring the biggest opportunities for craft brewers in 2023

August 24, 2023

In recent years, the craft brewing industry has experienced exponential growth and innovation. As we step into 2023, this trend continues to evolve, presenting craft brewers with a myriad of exciting opportunities to expand their horizons and captivate the ever-evolving palates of beer enthusiasts. From sustainability to unique flavors, here are some of the biggest opportunities that craft brewers can seize in 2023…

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Exploring the yearly highlights: major events in the beer industry

The global beer industry is a vibrant and ever-evolving landscape that thrives on innovation, tradition, and community. Each year, it hosts a range of events that showcase the latest trends, cutting-edge technologies, and the camaraderie that makes beer more than just a beverage. Whether you’re a casual enthusiast, a brewing professional, or an industry insider, these events offer an opportunity to immerse yourself in the world of beer. In this article, we’ll explore some of the largest events in the beer industry that take place every year and provide insights on how to find more information about them…

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Crafting compelling email marketing campaigns for beer industry suppliers

August 23, 2023

In the digital age, where communication is instant and global, email marketing continues to be a powerful tool for engaging with your target audience. For suppliers in the dynamic beer industry, a well-crafted email marketing campaign can establish brand loyalty, drive sales, and foster lasting relationships. In this article, we’ll delve into the art of creating compelling email marketing campaigns tailored specifically to beer industry suppliers. From subject lines to design, segmentation to analytics, we’ll explore the key elements that make an email campaign successful…

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