The most famous craft beer festival in the United States has had its in-person tasting event postponed for a second consecutive year until 2022 due to the coronavirus pandemic, according to the Brewers Association (BA). That being said, the competition that runs alongside the festival will be going ahead as planned this year, with the in-person event returning next year for its 40th anniversary.
Lager is the most popular style of beer on the planet. Coors Light, Budweiser, Corona and Michelob Ultra are some household names of lagers that are familiar with non-drinkers. These beers come from large, multinational producers that make up around 87% of the beer market across the US.
As the industry becomes increasingly more popular, and therefore the competitor landscape more intense, marketing is an essential element to your business plan(s) as a craft brewery. The following 8 ideas will support you in developing a scalable marketing plan, regardless of the budgets available.
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.