Making sure your messaging and products are in line with consumer attitudes are key to succeeding in the no and low alcohol beer category, writes Shira Horn of AMC Global in this guest article.
The Brewers Association just issued a seasonal communiqué which looks back at the year that will soon be in the rear-view mirror. And although things are rebounding the year had its share of challenges.
The Yakima Chief Hops story continues to grow, and it’s been a fun one to watch. The grower-owned hop supplier is a global name today. You only have to see this just finished state-of-the-art cold storage warehouse in Belgium to be impressed by its progress, or maybe take a peek at its latest cutting-edge products from frozen fresh hops to water-soluble CBD distillate.
The world of craft beer is massive and always in motion. Seems like just a generation ago we had a handful of macro options, plus the occasional micro selection. Today, we are gifted with thousands of players in the craft beer scene, all working to elevate the industry and push it even further ahead. Here are some other things that are changing the craft beer landscape and will continue to do so going into 2022.
America’s beer industry supports more than two million jobs, provides more than $102 billion in wages and benefits, and contributes more than $331 billion to the U.S. economy. Today our nation’s brewers, beer importers and independent beer distributors not only provide Americans with their favorite alcoholic beverage, but they continue to be a cornerstone to America’s economy. The Beer Serves America report is a comprehensive study of the number of American jobs the beer industry supports, from farmers and brewers and beer importers to beer distributors and servers at your favorite bars and restaurants.
Over the years, TAP® New York has developed into New York State’s largest craft beer festival in the number of brewers attending.
Starting in 2006 with 3,000 people and less than 30 breweries, the original Atlantic City Beer Festival or “Celebration of The Suds” was born. Over the past 16 years, their event has undergone countless changes, added innumerable breweries to the roster, and to date has seen nearly half a million people!
Pizza and beer – they are perfect together. While no one would deny the inherently complementary nature of the two fermented wonders, some brewpubs are taking the pairing a step further. They are adding pours of their prized craft beers to the pizza dough they serve in-house.
Alcohol e-commerce and on-demand delivery platform Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of over 500 alcohol retailers during November 2021, and it looks like craft beer is poised to reclaim shelf space from hard seltzer in 2022.